To start a blog, choosing a blog niche is the foremost concern of every newbie blogger because it affects the decision of our blog in future. However, the secret (which is not really a secret) of selecting the right niche for your blog is simple – Write about …
- A topic that you are well aware of
- About what appeals you
- About what interest you to know more about
- About what you love to discuss and share in the form of words
- About what you know will contribute and add value to the life of other people (this one is a must)
No doubt, many new bloggers are ambiguous about selecting and choosing the right blog niche that they could consistently work on and would ultimately monetize it.
I am writing this post in response to the usual questions I receive related to Niche selection.
This is one of the strategies I personally use to create my own business plans, projects to keep myself focused and clear in my objectives.
- How to Mind Mapping your topic
- Availability of information in your niche
- Finding the competitors in your niche
- How to know your niche can be monetized?
- 1 How to mind map your topic?
- 2 Availability of information about your niche?
- 3 Finding competitors in your niche
- 4 How to know that your niche can be monetized?
- 5 What other bloggers are doing?
How to mind map your topic?
Mind mapping is a self-explanatory term that enables you to represent your concepts and ideas in a graphical way. The ability of mind mapping is to let you visualize the timeline of your blog leading it to the ultimate target of Blog Monetization.
This would also tell you if it is a wise decision to start a blog on a particular niche and whether you would be able to sustain your blog business or not.
Not only blogging, I have been mind mapping for almost every project in my life, be it motherhood, my job, my teaching skills as an academician alongside my research reading, I have been mind mapping and connecting all the dots to complete any project.
I have used many mind mapping software but turns out that Mindomo is probably I would recommend starting with if you are serious about having a clear and focus concern towards a full fledge blog business to generate passive income within a span of one year.
Yes! keep your target and goal all set to reach your ultimate goal of monetizing your blog by creating a mind map of your niche.
Let me give you an example by showing you a rough draft of the mind mapping of my blog for the coming 2 years.
Note: you can start mind mapping for your blog through this tool
Now I did mind mapping of my blog to understand whether I would be able to create the amount of content and that how much effort I have to make to create all these products mentioned above (Not to mention that I already have 6 years+ knowledge of blogging, creating courses and freelancing).
With this mind mapping, to write a total of 150 blog posts/year, I have to create:
- 150/12=12.5 ~13 blog posts each month for my blog.
- I write 1000 words/blog post in 2 hours (along with research)
- I create my blog post image in 30 minutes
- I use social media marketing schedule in 30 minutes
- So All-in-all it takes 3 hours to write, creates an image, publishes and uses social media marketing for a single blog post
- 3 hr*30 days= 90 hours/month (with zero return for the first 4-6 months if you are focused towards creating quality content only)
So a simple mind mapping tool has allowed me to decide whether the topic I choose is worth writing for the whole year or would I end up nowhere? Decide wisely!
Availability of information about your niche?
If you select a blog niche that you are well aware of, but you find very little information about it online, it might be difficult for you to go along with the topic in future when you are out of content.
Remember, for blogging, select a topic which has enough information available online that you can read, research and ad more value to your own content.
For example, If I select the niche of travel writing and about my hometown just because I am well aware of the area and the unknown picnic spots which might help a lot of travelers, I might get shot of content after say 50 or 60 posts.
However, If I select the niche of travel writing and begin to write about Pakistan in general while focusing on each province and its travel spots, not only will I be able to do travel writing from different perspectives but also be able to have numerous information available that could help me add more value to my own blog posts.
Similarly, you might have come across bloggers who do not confine themselves to a single niche, they write about different niches that relate to each other.
Consider me, who write about Blogging as well as freelancing because they are relatable. I won’t suggest you write about stuff that does not relate at all.
For newbies, being focused over a particular topic is more important. however, with time you are able to grasp a lot of things so you can easily write up to thousands of words for one topic and create an ebook over another! Yes, bloggers do that.
Abby Lawson from just a girl and her blog write about the home organization but she wrote a book on blogging and how to write an ebook alongside her revenue flowing form affiliate products.
Finding competitors in your niche
Now I won’t get into the technical part of using tools and resources to find your competitors. The easiest way to find your competitors is to google the keywords.
Say Freelancing basics are the keyword and this is what you will find.
For newbie bloggers, googling through your niche keyword will give you your competitors in the first 2-3 pages and you can go through their website to see what they are writing about in the same niche.
Don’t even think about copying them rather you need to understand what and how are they solving other people problems that had made them reach to the first 2 pages of google.
Like I said, it’s more about giving value in the form of quality content to your readers.
For pro-bloggers, if you would want to have an in-depth analysis of your competitors than you MUST try long tail -pro keyword tool that has everything to tell you about the importance of keywords and the amount of traffic you can receive using the right keywords.
As a matter of fact, bloggers who are on the top page of google are very particular about using the right keywords apart from quality content.
How to know that your niche can be monetized?
If you tend to create a money making blog in your niche. You first need to be sure that you have the potential to monetize your blog in that specific niche. To do that, the easiest way is to check other competitors in your niche or simply google it.
All you have to do is …
You can see that I have written the niche of Education as a general word to see what sources I could use to monetize any educational blog, (Even if your blog isn’t on blogging), and the foremost names you could see is Microsoft itself along with Coursera being one of the top websites for educational resources. You can write down any of your niche + its affiliate program to check if you can earn any commission by promoting products that associate to your niche.
What other bloggers are doing?
In case you would want to check how others bloggers have selected their niche and are quite successful in what they do, you can check out the following ebooks and courses that provide a complete strategy of how to start a money-making-blog and boost your blog traffic.
Note down the following books that should be a must read in your blog journey, especially in the first year of blogging.
Apart from my paid, unpaid and academic blog, when I decided to start a professional blog, I decided to have Abby Lawson Building a framework ebook that is a comprehensive guide to all that you need to know about Blogging from scratch. Not just that, she has also shared all her details of the way she earns passive income through her lifestyle blog. I kept on following her for months until I decided to get a grip on all the tips and tricks she used to monetize her blog.
I came to know about Meera Kothand when she was in the initial stages of her new blog (not new anymore, she’s earning good income). What attracted me most was her focus on the details of each blogging step. The Blog startup is one such product that includes the core strategies of understanding the pre-requisites of pro-blogging. From content creation strategies to Monetization tips along with email marketing (for which she is too good at ), she has it all covered.
If there is one thing that I would honestly want to share about Amy is her Simplicity of explaining the interconnected phenomenon in blogging. When I first got myself into registered with Amy’s knowtbook, I thought it would turn out to be some basic concepts that I was familiar with. However, it turned out that I knew very little about Money making strategies that she has publicly shared.
I can’t tell you how super awesome Suzi has been in teaching how to blog for all the newbie bloggers. I so love everything that she has shared in such an organized and systematic procedure that you are able to understand each and every step due to her through discussion and explanation. Plus its an online course with her Ebook and worksheet that takes you along the complete process of earning passive income in blogging niche.